
The Psychology of Persuasion: How to Make Your Marketing Irresistible
Marketing is more than just catchy slogans and colorful graphics—it’s about psychology. Understanding how people think, what drives their…
Marketing is more than just catchy slogans and colorful graphics—it’s about psychology. Understanding how people think, what drives their…
The social media landscape is evolving rapidly, and staying ahead of trends is crucial for businesses. Here are the…
The social media landscape is evolving rapidly, and staying ahead of trends is crucial for businesses. Here are the…
Objective: Client had a 3D rendering company operating in the united states. Client wanted to run Meta campaigns to generate website conversions to get quality leads.
Audience Targeting: As we understand the 3D rendering can be utilised to promote real estate projects to the interested customers. We promoted our ads to Project owners, Real Estate developers, Sales Director, Marketing Directors in real estate companies.
Strategy:
Execution:
A/B Tests Performed
1. Static Vs. Videos (Winner: Video)
2. Broad Vs. Narrow Audience (Winner: Broad)
3. Mobile Vs. Desktop (Winner: Mobile)
4. Interest Vs. Lookalike Vs. Remarketing Audience (Winner: Interest, close call with Lookalike)
5. Facebook Vs. Instagram (Winner: Facebook)
6. CBO Vs. ABO (Winner: CBO)
7. Specific Days in a Week Vs. Throughout the Week (Winner: Throughout)
8. Ad Copy 1 Vs. Ad Copy 2 (Winner: Ad Copy 1 with hooks, emojis, and calls to action)
9. Country Vs. Specific States (Winner: Country)
Results:
Campaign Stats (1st January - 30th May)
* Total Amount Spent: $13,639
* Total Conversions: 350
* Cost Per Conversion: $38.96
This may seem high, but with an average deal cost of $500 - $1000, the campaign ultimately became ROI positive.
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About Client
Client is a leading provider of cloud communication solutions, offering services such as bulk SMS, email, and WhatsApp APIs to businesses for enhanced customer engagement.
Objective
The primary goal was to generate a higher volume of quality leads through Google Search campaigns, driving more business for client.
Strategy
Results
By effectively utilizing Google Ads, client successfully enhanced its lead generation efforts and improved campaign profitability, reinforcing its position as a leader in cloud communication solutions.
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Overview
A leading B2B company, sought to increase quality traffic to its job offering page targeting students and professionals. The objective was to attract relevant audiences from multiple regions and drive engagement with job opportunities.
Objective
To generate high-quality traffic comprising students and professionals to the job offering landing page.
Platforms Used
Execution Strategy
Results
Conclusion
The holistic integration of LinkedIn, Meta, and GDN campaigns effectively addressed Client’s objectives. The strategic use of targeted platforms and optimized content resulted in a remarkable boost in traffic, setting the foundation for future hiring campaigns.
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