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Marketing with Impact

Strategy, Branding & Growth

Know Us

At Marketing POV, I bring a results-driven approach to digital growth, blending creativity with data to craft powerful brand narratives. With expertise in paid advertising, personal branding, content strategy, and media partnerships, I help businesses build a compelling presence and drive real conversions.

From scaling ad campaigns that deliver high ROI to shaping thought leadership through personal branding, my focus is on strategic execution that moves the needle. Whether it’s developing content that engages or forging media partnerships that amplify reach, my mission is simple—turning marketing into a measurable, high-impact growth engine.

Let’s connect and build marketing strategies that don’t just attract audiences but create lasting brand influence.

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Success Stories: How We’ve Helped Businesses Scale with Paid Ads

Case Studies

Real Solutions. Proven Impact.

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5X ROAS for a B2B SaaS Company

Challenge: High cost per lead (CPL) and low-quality inbound leads.

Our Strategy:
• Refined audience targeting to decision-makers using LinkedIn Ads.
• Created a mix of lead magnets (guides, webinars) to warm up leads.
• A/B tested ad creatives to improve engagement.

Results:
• 5X return on ad spend (ROAS)
• 40% decrease in CPL
• 3X increase in demo requests

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60% Lower CPL for an E-Commerce Brand

Challenge: High ad spend with low return on Meta Ads.

Our Strategy:
• Revamped ad creatives with high-converting UGC-style content.
• Implemented a full-funnel strategy (TOF, MOF, BOF) to nurture audiences.
• Retargeted engaged users with exclusive offers.

Results:
• 60% lower cost per lead
• 2.5X increase in add-to-cart conversions
• 4X higher ROAS

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300% Increase in Qualified Leads for a Real Estate Business

Challenge: Ineffective ad creatives and poor lead quality from Google Ads.

Our Strategy:
• Switched from broad targeting to location-specific high-intent keywords.
• Created lead forms optimized for conversions.
• Used YouTube Ads for video-based storytelling to build trust.

Results:
• 300% increase in qualified leads
• 25% reduction in cost per acquisition (CPA)
• Faster deal closures

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Our Clients

Hear from our satisfied clients about how The Marketing POV has helped them grow their brand, optimize their content, and enhance their online presence. From LinkedIn strategies to social media marketing, our expertise drives real results.

Ana Varsic

I hired Pragya to create and manage content on my business profile, and I can only say good things about her work. She is very professional and dedicates a lot of her time researching the topic and then creates posts which are appealing to audience. We gained traction quite soon, I would definitely recommend her to other entrepreneurs

Manan Patel

Pragya is a talented and detail oriented person, who delivers work on time. I approached her for my LinkedIn profile, and she did an exceptional job, later she also helped us to optimize our company's page and helped with other useful insights. She provides constructive advice and equally receptive to feedbacks. I would definitely recommend Pragya as someone to work with.

Ankur Khanna

Ankur Khanna I worked with Pragya at Sagenext and I saw her passion towards creating end-to-end content strategies. Putting her ideas into action to generate better engagement. She is self driven person having great professional ethics. She has keen attitude towards learning and she always provide meaningful insights that you can act on immediately. I recommend her for any project that involves targeting social media channel especially LinkedIn to gain traction, brand awareness and ROI.

Tomori Uriel

Pragya is an intelligent young lady with decent insight into how to create creative ideas. As a Marketer and Content Creator– her ingenuity, team spirit and passion to drive growth will be a great contribution to your organisation. Work with her has been super amazing.

Rajat Ratn Sahaya

Pragya has worked on some of my projects, and the work experience has turned out to be excellent. The marketing skills that she has got are top-notch, and I would recommend her for any of the businesses that are trying to boost their growth. Whether it be content marketing or social media marketing, Pragya has got the right skills for it.

Featured Services

Our Services

LinkedIn Personal Branding

Build a powerful personal brand that stands out. From crafting your online presence to positioning you as an industry expert, we help you gain credibility, grow your audience, and attract the right opportunities. Let’s turn your name into a brand that people trust.

Media Partnerships

Expand your reach with high-impact media partnerships. We connect you with top publications, influencers, and media outlets to amplify your brand’s message and build strong credibility. Get featured in the right places and put your brand in front of the right people.

Content Strategy

Content is king, but strategy is the key. We don’t just create content; we craft purposeful narratives backed by data and driven by results. Our team develops and implements tailored content strategies that align seamlessly with your brand identity, resonate with your target audience, and drive measurable conversions.

LinkedIn Personal Branding That Drives Business Results

Your LinkedIn profile is no longer just a resume,  it's your most valuable digital asset. We help you turn it into a growth engine that builds trust, positions you as a category leader, and attracts inbound opportunities.

Positioning Strategy

We help you define your niche, voice, and authority zone, so you stand out in a sea of noise.

Profile Makeover

From your headline to your About section, we optimize every detail to showcase your value and expertise.

Content Strategy That Converts

Whether it’s thought leadership or behind-the-scenes storytelling, we craft a content calendar designed to engage and convert your audience.

Audience Building

We grow your community strategically, focusing on quality connections, not just vanity metrics.

Visibility & Engagement

We engage with the right circles to boost your reach and build meaningful visibility in your industry.

Why it Works

• Builds inbound demand for your product or service
• Establishes trust with decision-makers
• Opens doors to collaborations, speaking gigs & investor interest

Want to become the go-to voice in your space? Let’s build your LinkedIn presence, the right way.

Get in Touch

Contact Us


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Latest from Blog

Driving a 3X ROI Through Facebook Ads

Objective: Client had a 3D rendering company operating in the united states. Client wanted to run Meta campaigns to generate website conversions to get quality leads.

Audience Targeting: As we understand the 3D rendering can be utilised to promote real estate projects to the interested customers. We promoted our ads to Project owners, Real Estate developers, Sales Director, Marketing Directors in real estate companies.

Strategy:

  • Platforms used: Meta Ads
  • Target audience segmentation: Interest Based and Lookalike audience.
  • Ad formats: Video & Static

Execution:

A/B Tests Performed
1. Static Vs. Videos (Winner: Video)
2. Broad Vs. Narrow Audience (Winner: Broad)
3. Mobile Vs. Desktop (Winner: Mobile)
4. Interest Vs. Lookalike Vs. Remarketing Audience (Winner: Interest, close call with Lookalike)
5. Facebook Vs. Instagram (Winner: Facebook)
6. CBO Vs. ABO (Winner: CBO)
7. Specific Days in a Week Vs. Throughout the Week (Winner: Throughout)
8. Ad Copy 1 Vs. Ad Copy 2 (Winner: Ad Copy 1 with hooks, emojis, and calls to action)
9. Country Vs. Specific States (Winner: Country)

Results:

Campaign Stats (1st January - 30th May)
* Total Amount Spent: $13,639
* Total Conversions: 350
* Cost Per Conversion: $38.96

This may seem high, but with an average deal cost of $500 - $1000, the campaign ultimately became ROI positive.

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Achieving 250% ROAS for leading bulk SMS provider with Google Ads

About Client
Client is a leading provider of cloud communication solutions, offering services such as bulk SMS, email, and WhatsApp APIs to businesses for enhanced customer engagement.

Objective
The primary goal was to generate a higher volume of quality leads through Google Search campaigns, driving more business for client.

Strategy

  1. Budget Allocation: A monthly budget of INR 5 lakh was strategically allocated to high-performing keywords and audience segments.
  2. Campaign Optimization:
    • Leveraged detailed keyword research to target high-intent search queries.
    • Created compelling ad copies and optimized landing pages to maximize conversions.
  3. Performance Tracking: Regularly analyzed data to refine bids, ad placements, and targeting for optimal results.

Results

  • Return on Ad Spend (ROAS): Achieved an impressive 250%, significantly exceeding expectations.
  • Lead Generation: Consistently delivered 1,500 leads per month.

By effectively utilizing Google Ads, client successfully enhanced its lead generation efforts and improved campaign profitability, reinforcing its position as a leader in cloud communication solutions.

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Driving Quality Traffic for B2B Giant’s Job Offering Page

Overview

A leading B2B company, sought to increase quality traffic to its job offering page targeting students and professionals. The objective was to attract relevant audiences from multiple regions and drive engagement with job opportunities.

Objective

To generate high-quality traffic comprising students and professionals to the job offering landing page.

Platforms Used

  • Google Display Network (GDN): For broad visibility and targeting options.
  • LinkedIn: To specifically reach professionals and students in career-focused networks.
  • Meta (Facebook and Instagram): For engaging and targeting diverse audience segments.

Execution Strategy

  1. Audience Segmentation:
    • Designed custom audience profiles based on demographics, career stages, and interests.
    • Leveraged LinkedIn's precise job title, industry, and educational targeting.
  2. Creative Approach:
    • Developed platform-specific ad creatives tailored to resonate with the target audience, emphasizing career growth and opportunities.
  3. Optimization and Monitoring:
    • Conducted A/B testing on ad formats and messaging.
    • Regularly analyzed campaign metrics and adjusted strategies to maximize reach and conversions.
  4. Regional Focus:
    • Deployed localized campaigns to cater to different regional preferences and requirements.

Results

  • Achieved a 200% increase in relevant landing page traffic from targeted regions.
  • Attracted a significant volume of quality traffic comprising students and professionals.
  • Improved engagement on the job offering page, aligning with the campaign’s objective.

Conclusion

The holistic integration of LinkedIn, Meta, and GDN campaigns effectively addressed Client’s objectives. The strategic use of targeted platforms and optimized content resulted in a remarkable boost in traffic, setting the foundation for future hiring campaigns.

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