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Strategy, Branding & Growth

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About Us

At Marketing POV, I bring a results-driven approach to digital growth, blending creativity with data to craft powerful brand narratives. With expertise in paid advertising, personal branding, content strategy, and media partnerships, I help businesses build a compelling presence and drive real conversions.

From scaling ad campaigns that deliver high ROI to shaping thought leadership through personal branding, my focus is on strategic execution that moves the needle. Whether it’s developing content that engages or forging media partnerships that amplify reach, my mission is simple—turning marketing into a measurable, high-impact growth engine.

 

Let’s connect and build marketing strategies that don’t just attract audiences but create lasting brand influence.

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Our Case Studies

Casestudy 1

Driving a 3X ROI Through Facebook Ads: A Case Study

Casestudy 2

Achieving 250% ROAS for leading bulk SMS provider with Google Ads

Casestudy 3

Driving Quality Traffic for B2B Giant’s Job Offering Page

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Our Services

Paid Advertising

Maximize your brand’s visibility with data-driven paid advertising. We create and manage highly targeted campaigns across Google Ads, social media, and other digital platforms to ensure maximum ROI. Whether it’s search, display, or retargeting, we get your message in front of the right audience at the right time.

Marketing Consultancy

Confused about where to start? Our marketing consultancy services provide you with a strategic roadmap tailored to your business goals. Whether you're launching a new brand or scaling an existing one, we offer expert guidance to optimize your marketing efforts and drive growth.

Media Partnerships

Expand your reach with high-impact media partnerships. We connect you with top publications, influencers, and media outlets to amplify your brand’s message and build strong credibility. Get featured in the right places and put your brand in front of the right people.

Personal Branding

Build a powerful personal brand that stands out. From crafting your online presence to positioning you as an industry expert, we help you gain credibility, grow your audience, and attract the right opportunities. Let’s turn your name into a brand that people trust.

Content Strategy

Content is king, but strategy is the key. We develop and implement content strategies that align with your brand, engage your audience, and drive conversions. From blog posts to social media, every piece of content is designed to serve a purpose—growing your brand and boosting engagement.

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What Our Client’s Say

Hear from our satisfied clients about how The Marketing POV has helped them grow their brand, optimize their content, and enhance their online presence. From LinkedIn strategies to social media marketing, our expertise drives real results.

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Driving a 3X ROI Through Facebook Ads

Objective: Client had a 3D rendering company operating in the united states. Client wanted to run Meta campaigns to generate website conversions to get quality leads.

Audience Targeting: As we understand the 3D rendering can be utilised to promote real estate projects to the interested customers. We promoted our ads to Project owners, Real Estate developers, Sales Director, Marketing Directors in real estate companies.

Strategy:

  • Platforms used: Meta Ads
  • Target audience segmentation: Interest Based and Lookalike audience.
  • Ad formats: Video & Static

Execution:

A/B Tests Performed
1. Static Vs. Videos (Winner: Video)
2. Broad Vs. Narrow Audience (Winner: Broad)
3. Mobile Vs. Desktop (Winner: Mobile)
4. Interest Vs. Lookalike Vs. Remarketing Audience (Winner: Interest, close call with Lookalike)
5. Facebook Vs. Instagram (Winner: Facebook)
6. CBO Vs. ABO (Winner: CBO)
7. Specific Days in a Week Vs. Throughout the Week (Winner: Throughout)
8. Ad Copy 1 Vs. Ad Copy 2 (Winner: Ad Copy 1 with hooks, emojis, and calls to action)
9. Country Vs. Specific States (Winner: Country)

Results:

Campaign Stats (1st January - 30th May)
* Total Amount Spent: $13,639
* Total Conversions: 350
* Cost Per Conversion: $38.96

This may seem high, but with an average deal cost of $500 - $1000, the campaign ultimately became ROI positive.

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Achieving 250% ROAS for leading bulk SMS provider with Google Ads

About Client
Client is a leading provider of cloud communication solutions, offering services such as bulk SMS, email, and WhatsApp APIs to businesses for enhanced customer engagement.

Objective
The primary goal was to generate a higher volume of quality leads through Google Search campaigns, driving more business for client.

Strategy

  1. Budget Allocation: A monthly budget of INR 5 lakh was strategically allocated to high-performing keywords and audience segments.
  2. Campaign Optimization:
    • Leveraged detailed keyword research to target high-intent search queries.
    • Created compelling ad copies and optimized landing pages to maximize conversions.
  3. Performance Tracking: Regularly analyzed data to refine bids, ad placements, and targeting for optimal results.

Results

  • Return on Ad Spend (ROAS): Achieved an impressive 250%, significantly exceeding expectations.
  • Lead Generation: Consistently delivered 1,500 leads per month.

By effectively utilizing Google Ads, client successfully enhanced its lead generation efforts and improved campaign profitability, reinforcing its position as a leader in cloud communication solutions.

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Driving Quality Traffic for B2B Giant’s Job Offering Page

Overview

A leading B2B company, sought to increase quality traffic to its job offering page targeting students and professionals. The objective was to attract relevant audiences from multiple regions and drive engagement with job opportunities.

Objective

To generate high-quality traffic comprising students and professionals to the job offering landing page.

Platforms Used

  • Google Display Network (GDN): For broad visibility and targeting options.
  • LinkedIn: To specifically reach professionals and students in career-focused networks.
  • Meta (Facebook and Instagram): For engaging and targeting diverse audience segments.

Execution Strategy

  1. Audience Segmentation:
    • Designed custom audience profiles based on demographics, career stages, and interests.
    • Leveraged LinkedIn's precise job title, industry, and educational targeting.
  2. Creative Approach:
    • Developed platform-specific ad creatives tailored to resonate with the target audience, emphasizing career growth and opportunities.
  3. Optimization and Monitoring:
    • Conducted A/B testing on ad formats and messaging.
    • Regularly analyzed campaign metrics and adjusted strategies to maximize reach and conversions.
  4. Regional Focus:
    • Deployed localized campaigns to cater to different regional preferences and requirements.

Results

  • Achieved a 200% increase in relevant landing page traffic from targeted regions.
  • Attracted a significant volume of quality traffic comprising students and professionals.
  • Improved engagement on the job offering page, aligning with the campaign’s objective.

Conclusion

The holistic integration of LinkedIn, Meta, and GDN campaigns effectively addressed Client’s objectives. The strategic use of targeted platforms and optimized content resulted in a remarkable boost in traffic, setting the foundation for future hiring campaigns.

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